New name, corporate identity and customized website

The question from Edumia

Edumia trains professionals to become up-to-date online marketers. They are fully specialized in training in the field of online marketing , data driven , social media , customer experience , content and web design & development . The courses vary from one-day training to multi-day training.

The company, which was known as Douro Media for 10 years since its founding, has experienced significant growth in recent years and its offering has become broader. The name Douro Media therefore no longer fully covered it. A new company name was therefore desirable, together with a new contemporary logo that fits the phase the company is currently in. There was also a need for a new corporate identity and a new website.

A website where you can register for a training course, sign up with the STAP budget, download a brochure or contact us. Of course, completely in line with the new corporate identity. The design of the website and the texts should tell a visitor at all times – and make them feel – what the value of Edumia is.

Content creation

In the first phase, the new identity and corporate identity were developed. Choosing a new name for an existing renowned company is slightly different than for a newly established company. And that mainly has an impact on the owner of the company.

The new name Edumia is a combination of 'education' and 'utopia', where utopia refers to a perfect place and in combination with education means that the company is the ideal environment for learning and/or growth.

The story behind the logo? The first letter of the logo, the 'E', refers to the first letter of Edumia. The stack of books refers to learning/studying. The graph provides a link to the field of online marketing. The diamond shape on the letter 'i' symbolizes a diamond, which stands for powerful.

To achieve this result, we have interacted a lot with each other. The lines were short. A new name is not simply chosen and sometimes needs some time to 'land'. That 'landing' was successful and because Dennis eventually became so familiar with the new company name, the logo, corporate identity and website followed smoothly.

Web development

After the identity and corporate identity had been established, we started developing the new custom website. We developed a completely new custom website in Umbraco . The website can easily be maintained by Edumia using the open-source Umbraco CMS. The website contains links to Coachview and Springest for reviews.

Link with Coachview

The website is equipped with a link to Coachview . The planning of the training courses is managed within Coachview. This planning is visible on the website. When someone registers via the Edumia website, the registration is also immediately processed in Coachview. In this way, the entire administration surrounding training, including scheduling in calendars and invoicing, is automated.

The link reads the available courses and moments and automatically creates pages on the Edumia website. These pages can also be enriched with additional information from sources other than Coachview. The pages are kept up to date by synchronizing with Coachview several times a day.

The result of this project is a true team effort! From copywriter, designer, developer to project manager, we as a team, together with the customer, have created something that we are proud of!

Fortunately, we remain involved with Edumia. We are working on translating the corporate identity into other marketing materials and on further professionalizing the website.